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AI for Marketing · AI Platform — Vinsmart Future

AI Agent for the
GreenSM driver
onboarding process.

A Driver Onboarding AI Agent that closes the funnel's biggest leak — qualifying candidates, answering policy, and booking depot interviews live, escalating to telesales only when a human is truly needed.

Go-live 08 Aug 2026

Pilot 4 wks · 20% Paid traffic

Scope 2W · HN + HCM

01The problem

Onboard 100k drivers by 2027 — but the funnel leaks where it hurts most.

Trace one Paid-Ads candidate through the full onboarding funnel: the two leaks appear at L1 and L2→L3 — both at peak intent. The AI Agent owns L0 → L3; L4–L6 stay at the depot for later sprints.

100k

The mandate. Drivers to onboard by 2027 — while convert rate falls and cost-per-driver climbs. Telesales alone cannot scale to it.

C0Raw leads

100%Paid Ads · 2W

L0Clean lead

74%−26% deduped

L1Contacted

34%only 46% answer

L2Agreed to interview

16%47% of contacted

L3Attended interview

7.3%only 45% of L2 show

L4Passed PV + test

7.1%Sprint 2+

L5Training + deposit

6.9%

L6Signed = driver

6.7%

% = share of C0 raw leads reaching each stage · GSM Paid-Ads 2W cohort

02The Insights

C0Raw leads

100%

L0Clean lead

74%

L1Contacted

34%

L2Agreed to interview

16%

L3Attended interview

7.3%

% of C0 raw leads · Paid-Ads 2W cohort

Problem

Insight

−26%

Duplicates & spam removed

Healthy, expected loss — the dedupe rule drops repeat numbers inside a 15-day window before any cost is spent.

−53%

Most never answer the 1st call

Only ~1 in 3 numbers is reachable — the rest are spam, wrong, or low-pay mismatches. Worse, the call lands hours-to-days after intent peaked at the click, so it's gone cold.

−53%

Half drop during the pitch

Real decision questions — take-home pay, the 10M deposit, licence / VNeID, documents — go unanswered in the moment, so unsure leads walk before agreeing to a date.

−55%

Only 45% of bookings show

A 7–10 day gap with no live booking and no reminder lets intent decay — 2–3 days lost purely waiting for telesales to call back.

02The Insights

Marketing Creative Operations Automation AI Agent · Landing page · Zalo OA · Green Portal · Driver app

Stage	Problem	Owner	What to do

03The solution

The AI Agent is one lever — not the whole fix.

Across the full L1 → L6 drop, the AI Agent realistically lifts conversion by 3–5 points. The bigger gains sit with Marketing, Operations and Automation.

AI Agent · +3–5%predicted, not guaranteed

L6 today · 20%

11%

10%

6%

Structural / changed mind · 49%

L1 contacted = 100% of the opportunityIllustrative

Marketing

+10–12pt

Better targeting & lead quality

Operations

+8–10pt

Depot capacity, scheduling, onboarding

Automation

+5–7pt

Reminders, slot-lock, reschedule

AI Agent

+3–5pt

Live answers + knowledge · predicted

03The solution

Every driver question
answered live, with sources

03The solution

One agent — on every surface the driver already uses.

The same AI Agent, the same knowledge — live on Zalo OA, the Landing page and Green Portal.

Zalo OA

Đổi lịch hẹn giúp em với ạ?

Dạ mời anh chọn khung giờ mới ạ 🗓️

Đổi qua 9:00 thứ 7 nhé

Dạ đã đổi sang 9:00 T7 (24/8) ✅

Message…

Reminders & reschedule

Landing page

Thu nhập một tháng bao nhiêu ạ?

Dạ lương cứng 5.31tr + chia sẻ tới 75% ạ 📊

Ok cho em đặt lịch phỏng vấn

Dạ mời anh chọn slot depot gần nhất 👇

Ask about driving…

Qualify, answer & book

Green Portal

Chính sách đổi pin thế nào ạ?

Miễn phí đổi pin nếu chạy ≥10 cuốc/ngày 🔋

Bao lâu thì đi làm được?

Đậu PV + đủ hồ sơ là nhận việc ngay ạ 🚀

Search policy…

Driver knowledge

03The solution

Meet the GreenSM AI Hub

One console behind every surface — the agent's brain, knowledge and live analytics, all in one place.

04The proposal

Built & owned by AI Platform — handed to your teams to operate.

One data structure: we build the engine, your departments plug in and use it.

Data sources

Paid Ads leadsC0 → L0 intake

OneDrive policiesscripts · FAQs

GreenSM systemsGreen Portal · Driver app · Zalo

Built & owned by AI Platform (VSF)

Knowledge + RAGvector store · citations
AI Agent corequalify · answer · book · escalate
Integrations layerZalo OA · Landing · Portal · app
AI Hubanalytics · evaluation

handover

Handed over to — operated by GreenSM teams

Telesales / CUTXwarm escalations

Marketing / Growthlanding · campaigns · analytics

Operations / Depotinterview slots · calendar

Driver Supportknowledge · driver app

04The proposal

About one month to a live pilot.

Four weeks, phases running in parallel.

Build Integrate Validate Launch & handover

Week 1

Week 2

Week 3

Week 4

Discovery & data mapping

Knowledge base + RAG

Agent build (qualify · answer · book)

Integrations (Zalo · Landing · Portal)

AI Hub + analytics

Green Portal write + handoff

UAT & hardening

Pilot launch

Handover & training

AI Agent for theGreenSM driveronboarding process.

Onboard 100k drivers by 2027 — but the funnel leaks where it hurts most.

The AI Agent is one lever — not the whole fix.

One agent — on every surface the driver already uses.

Meet the GreenSM AI Hub

Built & owned by AI Platform — handed to your teams to operate.

About one month to a live pilot.

AI Agent for the
GreenSM driver
onboarding process.